California's 10th: Working America

Consistently cited as one of the most sophisticated organizing groups in the US, AFL-CIO affiliate Working America is bringing its research-backed engagement strategies to California’s central valley.

 
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right place

Given demographic shifts, California’s 10th is now a majority non-White district (46% white, 40% Latino and 8% Asian, 6% Black & Other).  In just two years, the Republican incumbent’s 12-point victory in 2014 was reduced to a mere 3-point victory in 2016.  Also notable: Hillary Clinton won the district by almost the same margin.  Several strong Democratic candidates have emerged including Michael Eggman, who narrowly lost in 2016. Picking up Hillary voters, and others concerned about healthcare and immigration, should lead to a win in CA-10.

right partners

Working America was founded in 2003 to represent working class people without a union on the job. It has offices in 11 states, combining a strong field program with year-round campaigns.  CA-10 is Working America’s first major California effort, with 9 locally hired bilingual staff who have been working alongside over 300 volunteers since June. To date they have talked with over 50,000 voters and gained 20,000+ new Working America members in the process. A key to success is ongoing, repeated engagement with voters and Working America will continue to be a strong presence, talking to the voters about the issues through the election.

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right tactics

Working America is deploying sophisticated canvassing techniques and Experimental Informed Programs (EIPs) in CA-10, including a “door-to-digital” campaign that enlists voters as members to keep them informed, and strong “accountability” canvassing, to help voters follow the incumbent’s record on key issues.  With an investment from Fight for a Better America, they can add even more EIPs to further test their messaging and target their efforts in this critical race.