California's 10th: Working America
Consistently cited as one of the most sophisticated organizing groups in the US, AFL-CIO affiliate Working America is bringing its research-backed engagement strategies to California’s central valley.
Given demographic shifts, California’s 10th is now a majority non-White district (46% white, 40% Latino and 8% Asian, 6% Black & Other). In just two years, the Republican incumbent’s 12-point victory in 2014 was reduced to a mere 3-point victory in 2016. Also notable: Hillary Clinton won the district by almost the same margin. A strong candidate, Josh Harder, emerged from the Democratic primary in June. Picking up Hillary voters, and others concerned about healthcare and immigration, should lead to a win in CA-10.
Working America was founded in 2003 to represent working class people without a union on the job. It has offices in 11 states, combining a strong field program with year-round campaigns. CA-10 is Working America’s first major California effort, with 9 locally hired bilingual staff who have been working alongside over 300 volunteers since June. To date they have talked with over 50,000 voters and gained 20,000+ new Working America members in the process. A key to success is ongoing, repeated engagement with voters and Working America will continue to be a strong presence, talking to the voters about the issues through the election.
Working America is deploying sophisticated canvassing techniques and Experimental Informed Programs (EIPs) in CA-10, including a “door-to-digital” campaign that enlists voters as members to keep them informed, and strong “accountability” canvassing, to help voters follow the incumbent’s record on key issues. With an investment from Fight for a Better America, they can add even more EIPs to further test their messaging and target their efforts in this critical race.