California's 10th: Working America

Fight’s contribution to CA10/Working America: $30K for CA10/Northern CA operations

“Politicians need an incentive to rush at their constituents, rather than at their donors… We are failing when 70% of campaign contributions are raised during the last two months of the election. That’s like buying plane tickets the day before you fly… If [campaigns] try to win elections in the last two months, they tend to be rent-seeking. You’re looking for very rich donors. The Fight model lowers the cost of winning elections by changing the way the elections happen”

-- Matt Morrison, Executive Director, Working America

RIGHT PLACE

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Given demographic shifts, California’s 10th is now a majority non-White district (46% white, 40% Latino and 8% Asian, 6% Black & Other). In just two years, the Republican incumbent’s 12-point victory in 2014 was reduced to a mere 3-point victory in 2016. Also notable: Hillary Clinton won the district by almost the same margin. Several strong Democratic candidates had emerged including Josh Harder, who picked up Hillary voters, and others concerned about healthcare and immigration, which lead to a win in CA-10.

Outcome: DEMOCRATIC WIN

 

RIGHT PARTNERS

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Working America was founded in 2003 to represent working class people without a union on the job. It has offices in 11 states, combining a strong field program with year-round campaigns.  CA-10 is Working America’s first major California effort, with 9 locally hired bilingual staff who have been working alongside over 300 volunteers. They talked with over 50,000 voters and gained 20,000+ new Working America members in the process. A key to success is ongoing, repeated engagement with voters and Working America will continue to be a strong presence, talking to the voters about the issues through the election.

 

RIGHT TACTICS

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Working America deployed sophisticated canvassing techniques and Experimental Informed Programs (EIPs) in CA-10, including a “door-to-digital” campaign that enlists voters as members to keep them informed, and strong “accountability” canvassing, to help voters follow the incumbent’s record on key issues.  With an investment from Fight for a Better America, they added even more EIPs to further test their messaging and target their efforts in the critical race.

Examples of Right Tactics + Results:

Used a research-based voter engagement model, knocked 120K+ doors, recruited 35K+ members.