New Jersey’s 11th: NJ 11th for Change

An exceptionally strong Indivisible group who successfully pressured the incumbent to retire is now poised to activate a growing Democratic base and disenfranchised Rockefeller Republicans for a victory in 2018.

 
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right place

New Jersey’s 11th district has a mix of deep red Trump supporters, socially liberal “Rockefeller Republicans,” and a growing base of Democrats.  Despite a long history of voting Republican, the district went for the Democrat in the 2017 governor’s race, reflecting a growing disillusionment with the right. The retirement of Rep. Rodney Frelinghuysen ends a political dynasty that dates back to the American revolution, and opens the door for a Democratic victory. Mikie Sherrill, a former Navy helicopter pilot and federal prosecutor, is poised to take advantage of that opening in November.

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right partners

For over a year, NJ 11th for Change staged weekly protests demanding a town hall with Rep. Frelinghuysen. News coverage suggests that their consistent pressure ultimately lead to his retirement.  While focused on the House, the group also recognizes the need to elect Democrats at every level, and successfully supported the election of 11 new Democrats in local races in fall 2017.  With a strong executive director and board, 30 town teams activated across the district, and over 8,000 members on Facebook, NJ 11th for Change has the leadership and community support it needs to secure victory in 2018.

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right tactics

NJ 11th for Change has a four-pronged strategy, including staging voter registration events, phone banking consistent Democratic voters to enlist more volunteers, canvassing infrequent voters, and tapping into local and remote volunteers for postcard writing campaigns. With an investment from Fight for a Better America, they will conduct deeper data analysis to target “no party preference” voters and Rockefeller Republicans for deeper persuasion-based canvassing this summer and fall, while also using the data to avoid wasting resources in the district’s Tea Party enclaves.